October 19, 2009

Sarah Palin's LinkedIn strategy needs some work

Suddenly, it seems as though mainstream media have become interested in the fact that former US Vice Presidential nominee Sarah Palin has posted her resume and recommendations on her "revamped" LinkedIn profile.

Reports have run in numerous print and online publications including The Toronto Star and The Huffington Post - even CNN ran a report on its blog.

Interestingly, one website, Gawker.com reported on Palin's new LinkedIn profile but made pointed criticisms about her inability to manage her online brand (e.g. her failure to secure the /sarahpalin personalized sub-domain).

I took a look at Palin's profile and I at least commend her for trying to jump into the pool that is social networking - the only problem, she jumped into the deep end!

The content itself is bland and doesn't really showcase her knowledge, skills, and talents. It also hasn't been updated recently because it still lists her current job as a VP nominee - despite the fact that the election was close to a year ago.

And yet, even though I'd personally take her profile in a completely different direction, I can see that her foray into social networking and online brand management is a work in progress. And as I've said in previous posts, building an online brand takes time - just ask Perez Hilton.

Still, if anything, these recent reports on Palin's profile highlight one key argument I continue to stand by.

And that is that all job seekers, including students and youth just starting out in the workforce, should create and frequently update a LinkedIn profile as a way of establishing an online brand and managing it successfully.

And yes, while having a Facebook, Myspace, and Twitter account are good too - provided their content isn't questionable or offensive - I still suggest that students and youth get into the habit of networking online through LinkedIn.

Frankly, LinkedIn is an excellent platform to stay in touch and get introduced to people who may prove beneficial later on in life - even if they are thousands of miles away!

And no, contrary to what Gawker.com said, LinkedIn is not a "middle-aged person social networking site'.

Instead, think of it as one of the many tools you can - and should - be employing while searching for a job.

*Please note: I have no affiliation with LinkedIn and have not and will not be receiving any compensation, monetary or otherwise, from the website and/or its owners. I recommend LinkedIn as I have had great success in using it and find it to be the best platform for online brand management and networking.

No comments: